Beauty Counter

Think Big All-in-One Mascara

$27

This obsessively clean mascara achieves ultimate lift, length, and volume—without potentially harmful ingredients—and supports stronger lashes, thanks to intensely nourishing tripeptide technology. Its soft, molded brush makes application effortless, so you can easily define lashes from roots to ends with rich, smudge-proof color. Go ahead, think big.

Benefits:

  • Clean and effective: The carbon black-free formula delivers bold color and instant volume, lift, and fullness.
  • Lash-care conditioners: Tripeptide technology strengthens for stronger, longer, and fuller-looking lashes.
  • Precise, effortless application: A soft, molded brush dispenses the perfect amount of formula and defines each lash from root to tip with ease.

Featured Ingredients:

  • Tripeptide technology: A blend of lash-care conditioners helps lashes appear longer, fuller, and stronger.
  • Panthenol (provitamin B5): Nourishes and conditions lashes, while biotinyl-tripeptide helps support stronger, healthier-looking lashes.
  • Rice bran, calendula, and carnauba waxes: Help to build creamy volume with a weightless feel.
  • True black pigment: Gives lashes dramatically rich black color without the use of carbon black, which we prohibit as a potential carcinogen and organ system toxin.

Results:

Clinically proven to be: 

  • Longwear*
  • Smudge-proof**

Immediate results***:

  • 93% experienced fuller, thicker lashes
  • 93% experienced visibly longer, defined, and separated lashes

After just four weeks****:

  • 97% experienced fuller and healthier-looking lashes
  • 93% experienced thicker-looking lashes

Footnote:

*In a clinical study of 29 subjects after six hours.

**In a clinical study of 29 subjects.

***Based on a 29-subject consumer perception study immediately after use.

****Based on a 29-subject consumer perception study after four weeks of use.

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